Nikita Yusov  ·  Conviction Audit

Where premium pages lose the cold buyer.

Conviction Audit is a structural diagnostic for D2C device brands with counterintuitive mechanisms. I trace, block by block, how a cold visitor slides out of the category that justifies the price and starts judging the product by a cheaper shelf's rules: what the page asks them to believe, in what order, before the number shows up.

One diagnosis per engagement, ten working days from kickoff to walkthrough. Your team ships the changes; you get the new block order for the page, each block sketched and explained on video, and my check of what went live within 30 days.

One case, written up: a premium wellness wearable whose page kept moving a cold visitor between two product realities before belief in the mechanism could form. Read the case →